AOR RIP

While you were busy not paying attention, the world changed: “Buyers of digital music are purchasing singles over albums by a margin of 19 to 1.” That stat could be a smidge misleading, since an album may consist of, say, 12 songs, and only get counted as a single purchase, but still, “Individual songs account for roughly two-thirds of all music sales volume in the United States.”

We all know that the theory was that digital downloads would let people only purchase the songs they liked, rather than the entire album, but I had no idea the tide had shifted this far already. Me, I’ve bought exactly one single from iTMS in the past few years – a track from Don’t Crush That Dwarf, Hand Me The Pliers, which I needed for a performance piece we were prepping for a friend’s wedding.


That wee melanoma aside, I still think almost entirely in terms of albums. Doesn’t mean I think the album is sacrosanct – I do delete duds from the collection without regret when they don’t warrant a place in the stash. But at eMusic, iTunes, and name-that-download-site, I smoke only full albums (though I don’t inhale). It’s not some kind of pride thing, and it may in fact indicate a form of stupidity, but it’s just the way I am. Perhaps a sign of age.

Two factors at work here: 1) The gestalt of the album is dead (or at least it smells funny) – people not raised on vinyl don’t have that flip-it-over, we’re-not-done-yet thing in their blood, and 2) Artists and labels are being punished for a decade of dross. When the ratio of keeper tracks to flotsam gets low enough, no consumer in their right minds is going to pay for 90% fillah.

Most importantly, I think the atomic nature of data structures on the internet are having an effect on our brains. We don’t read entire web pages, let alone books. We Google for the keyword, then Cmd-F to find the answer on the page. We don’t channel surf to discover, we BitTorrent the stuff we already know we like. We don’t buy an album per week and digest it two dozen times from the comfort of a beanbag chair, we download a track from MySpace and listen to it twice in the background. Jeff Kempler of EMI nails it:

Perpetuating a business model that fixates on a particular packaged product configuration is inimical to what the Internet enables, and it’s inimical to what many consumers have clearly voted for.

Trying not to sound maudlin or sentimental, but dammit, we’re going to lose something important here. AOR is not a bad word, and Out of the Blue is not just some brachiating XML tree waiting to be parsed.

Bits are winning. I miss atoms.

About Scot Hacker

Scot Hacker is a web developer, teacher, and blogger living in Northern California. He is the author of Can You Get to That? The Cosmology of P-Funk and Understanding Liberace: Grooving With The Fey Heckler. He works by day as webmaster at the UC Berkeley Graduate School of Journalism and Knight Digital Media Center, and runs Birdhouse Web and Mail Hosting on the side. Hacker is the author of The BeOS Bible and MP3: The Definitive Guide, and posts near-daily on random stuff at Scot Hacker's foobar blog. He's ecstatic that we're sitting on 100 years of recorded music history. How I Got Stuck When was the last time you bought a record because of the cover? 25 years before MP3s, I used to make a weekly pilgrimage to Cheap Thrills in San Luis Obispo with friends, where we'd surf through dusty wooden bins, de-flowering ourselves in a mist of vinyl, grabbing piles of cut-outs about which we knew virtually nothing. Junior Samples, Temple City Kazoo Orchestra, The Buggles, Paul Desmond, Instant Chic, Smithsonian collections, Robert Moog, Dream Syndicate... didn't matter. If the cover was cool, we assumed there was a good chance the music would turn us on. And we were often right. In that humongous wooden warehouse, between around 1977 and 1984, my musical universe bloomed. There were also duds - dumptruck loads of duds. The lesson that a great cover doesn't tell you jack about the music inside was a long time coming (the inverse correlation - that great music was often hidden behind terrible artwork - came much later). But it didn't matter, because cut-outs never cost more than a couple-three bucks, and all the good shit we uncovered made it worthwhile. In high school, I (for the most part) ignored the music going on around me. The jocks and aggies could keep their Rick Springfield and their Jefferson Starship - we were folding papers after school to The Roches and Zappa and Talking Heads and PiL. But inevitably, some of the spirit of that time stuck with me. ELO and McCartney wormed their way (perhaps undeservedly) into my heart. No one escapes high school without an indelible tattoo on their soul describing the music of that time. When I went away to college, the alt/grunge scene was being born, and getting chicks required familiarity with The Pixies and Porno for Pyros. I couldn't quite figure how these bands were supposed to be as interesting as Meat Puppets or Cecil Taylor or Syd Barrett, but I went along for the ride for a while, best I could. But I never quite "got" alt-rock. Never understood why The Pixies were elevated in the public imagination over a thousand bands I thought were so much more inventive / rocking / interesting. What exactly was Frank Black offering the world that Lou Reed had not? In general, I like music carved in bold strokes - extremely rockin', or extremely beautiful, or extremely weird... I like artists that have a unique sound, something I can hang my hat on. I love Mission of Burma and The Slits and The American Anthology of Folk Music and Devendra Banhart and Bowie and Nick Drake and Eric Dolphy and Ali Farka Toure and Marvin Pontiac. If you were to ask me who was the last great rock and roll band, I'd be likely to answer "The Minutemen." I know it's not true, but I'd say it anyway. And yet, in a weird way, I totally believe it. Today while jogging, I listened to a long interpretation by the Unknown Instructors: "Punk Is Whatever We Made It To Be" - half-spoken / half-sung sonic collage of some of D. Boon's best stanzas. Boon's powerful words rained like hammers and I felt like I was back in 1980, careening down the highway in a green VW bug with The Stooges blasting. It was that spirit of amazement that I used to live for - the one I never got from the 90s indie scene. And then, just as quickly, I thought "God, I'm living in the past. I suck." I'm stuck. I have vast collections of LPs, CDs, and MP3s. I listen to music for hours each day, and yet I'm completely out of it, musically speaking. I confess -- I've never listened to Guns-n-Roses or Pearl Jam or Prince, and I've only recently heard "Nevermind" in its entirety. If it weren't for Twitter, I wouldn't even know Lady Gaga existed. I'm oblivious to the stuff that supposedly matters to "music people." It's not like I'm totally unaware of pop music. I just have a finely tuned ability to tune out whatever doesn't interest me. I don't quite know how to explain it. I can only say that my friends register shock when they learn that I've never heard of Elliot Smith. And yet I do not feel thirsty. I'm always open to being turned on. But I learned long ago that, unfortunately, you can't trust beautiful cover art to promise great music, and you can't always trust your friends to push your music buttons. I'm happy to listen to damn near anything. And every now and then, that "anything" will turn into something that will become important to me over time. Something that will last. I like music with staying power. Belle and Sebastien have a certain appeal, but I don't think they're going to occupy even the tiniest slot in my consciousness in 20 years. But the power and inventiveness of the Art Ensemble of Chicago, John Fahey, Robert Wyatt, Can, The Carter Family, The Clash, will never dissipate. I have little interest in the "new" factor. I could not care less whether this year's model is the baddest thing going on in Atlanta or a rare gem rescued from 78 rpm oblivion by Robert Crumb. It's all the same to me. Just squeeze my lemon / 'till the juice runs down my leg. Please. A friend once said that he felt lucky to have been born so late in history, because the later you're born, the more history you have to work with. I don't think I really understood what he was saying until I was about 40. It's not about being born late, it's about this massive archive we're sitting on - the entire history of recorded music under our butts, which we can either choose to ignore or to mine for all it's worth. Every hour I spend checking out the flavor of the month is an hour I haven't spent with David Thomas or Richard Hell or Shuggie Otis. Life's too short. I'm going to use this site to drift back and forth through musical history, modernity be damned. You turn me on, I'm a radio. Let me know what I'm missing. shacker's station at last.fm

One thought on “AOR RIP

Comments are closed.